Considered Digital Execution




When we work on a project such as a website, newsletter, store or app, we need to consider why it is needed and how it will further your cause.

Then only can we plan the best way forward, find direction and make sense of all the possibilities ahead.

  • Sitemaps
  • Wireframes
  • User Flows
  • PRototypes


 We believe that design has less to do with looking good, and more to do with feeling something.

We think about how every font, color, movement and message can enhance what you have to offer and so create a great experience for the user. 

  • UI / UX
  • Animation / Interaction
  • Responsive


It is important to know which tools to use and which to avoid. We start the building process, with the end in mind - a product that serves you & your customers.

Ultimately, an idea is only as good as it's execution.

  • Websites
  • CMS
  • Ecommerce
  • Apps
  • Newsletters


Once a project is completed and "live", the work does not necessarily end. A continual process of learning, testing and improvement is recommended.

This will ensure that the original project goals are focussed, tracked, and reached.

  • Tracking
  • Analytics
  • Optimisation
The Democratic Alliance website is one of our most critical platforms for communication with voters and the public. A well designed, fast and responsive website is a crucial component to the achievement of our objectives.

Our experience with PlusPlusMinus, through the design, development and maintenance phases of the DA website project, has been excellent. The team’s attention to detail in the design, both visual and technical, is unrivalled in my 20-year experience with web development projects.

We look forward to our continued partnership with PlusPlusMinus and the enhancement of our website’s role in the course of our work.
— Warwick Chapman. DA Executive Director: Information